It’s a UPC item that’s sold off the count which drives purchase size to ensure you catch organic ring and doesn’t shrink the item.” “The EZ Band is being introduced for conventional and organic large-sized Cosmic Crisp® apples this year and can help provide a sustainable packaging solution to drive sales of Cosmic Crisp®. “It’s exciting to hit the threshold of supplying Cosmic Crisp® all year long here on out,” says Shales. Stemilt’s new sustainable package, the EZ Band, can help ensure the organic premium. There’s big concern at retail to catch organic ring, especially with the rise of self-checkout stations. Organic Cosmic Crisp® will also have a longer season than prior years following the launch. We will increase our organic supply by about 120% and 77% for conventional.”Īfter the crop launches on December 1, Cosmic Crisp® will be a year-round variety offering retailers more opportunity in the apple category. “Many Cosmic Crisp® orchards are coming into production, including organic production, this year. “We have a lighter apple crop in Washington State this year, so it’s exciting to have a growing variety like Cosmic Crisp® that has superior flavors and traits,” says Shales. Stemilt marketing director, Brianna Shales, shares how Cosmic Crisp® is poised for promotion this season and how retailers can ensure organic ring at checkout with Stemilt’s EZ Band. – Amid a smaller national apple crop, Cosmic Crisp® apples will launch as a year-round variety on December 1 as it grows in volume, especially in organics. Scott McIlrath, a grower who planted 5,000 Cosmic Crisp trees, told Kima: “I think that will benefit all varieties and the apple growers as a whole.”īut, he noted, “the real impact of cosmic crisp sales won’t be felt to the farmer for another two to three years”.WENATCHEE, Wash. Washington is the top apple producing state in the US, and Gala and Red Delicious are the most popular varieties sold. Since then, more than 10m Cosmic Crisp trees were planted, Kate Evans, who heads the university’s Pome Fruit Breeding Program, told the Spokesman-Review.Īsked for comment on the apple’s release, Evans told the Guardian in an email it’s “very exciting to finally see it available for consumers”.Īddressing skepticism about the apple, Evans emphasized that Cosmic Crisp was not made through genetic modification but instead, a technique named “cross-hybridization”.Įvans said the idea of crossing the two varieties was to make an apple that featured both Enterprise’s resistance to browning and disease and Honeycrisp’s sweet flavour. The initial 600,000 Cosmic Crisp trees were sold to farmers in 2017, researchers reportedly said. For those who can’t wait for their local grocery store to stock them, four apples were retailing for $39 online over the weekend. The producers hope the shipments will grow to 2.1m boxes in 2020. Just over 450,000 40lb boxes of the Cosmic Crisp crop were expected to be shipped to retailers across the US on Sunday, according to the Spokane-based Spokesman-Review. Tasters said the flecks reminded them of “outer space and the cosmos,” Cosmic Crisp’s website noted. Its name stems from the tiny bright dots on the apple’s otherwise darker red skin. They also say that it’s “naturally slow to brown when cut and maintains its texture and flavor in storage for more than a year”. The fruit, a cross between the Enterprise and Honeycrisp apple varieties, was bred to feature “naturally higher levels of acidity and sugar,” so much so that one can use less sugar while baking, researchers claim. The apple, developed by Washington State University’s fruit tree breeding program and first cultivated in 1997, purports to have a “remarkably firm and crisp texture” and be “surprisingly sweet, making it an excellent eating apple”, according to its website. Washington state farmers have exclusive growing rights for one decade, according to local media outlet KIMA. The Cosmic Crisp’s release comes after two decades of development and some three years of planting apple trees.
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